view of exhibition, size 336*224 cm. MOMMA, Moscow
Bruises series, 2020
Photo print, variable size
Bruisers is a billboard series that challenges the interpretation of image creation and visual perception.
Is it as simple as it looks? New trend to share on social media platforms stories about personal wounds and domestic abuse cases has become viral. It led to the appearance of app masks on platforms like Instagram and magazine covers featuring depictions of bruises. It all evolved to a point where both media outlets and social media influencers leveraged these powerful visuals to amplify their online presence and draw in more viewers making a bruise an exchange currency for online human vice trading.
In one of the posters a well-known Russian actress Varvara Shmykova is posing with a painted bruise under her eye thus highlighting an artificial construction of a visual narrative but the effect produced depends on how this portrayal can be interpreted by the viewer.
Photo print, variable size
Bruisers is a billboard series that challenges the interpretation of image creation and visual perception.
Is it as simple as it looks? New trend to share on social media platforms stories about personal wounds and domestic abuse cases has become viral. It led to the appearance of app masks on platforms like Instagram and magazine covers featuring depictions of bruises. It all evolved to a point where both media outlets and social media influencers leveraged these powerful visuals to amplify their online presence and draw in more viewers making a bruise an exchange currency for online human vice trading.
In one of the posters a well-known Russian actress Varvara Shmykova is posing with a painted bruise under her eye thus highlighting an artificial construction of a visual narrative but the effect produced depends on how this portrayal can be interpreted by the viewer.